Publicity and Marketing

One of the keys to making events accessible and meeting compliance obligations is through accessible communication. Use the guidelines below when creating marketing publications.

  • Offer all publicity and pre-registration materials in an accessible format.
  • State that all publications (including, but not limited to, advertisements, invitations, and brochures) are available in alternate formats upon request.  Include the publisher's contact information.
  • Meet color contrast guidelines, with a contrast ratio of at least 4.5:1 between text and backgrounds behind text.  Test color contrast using Color Contrast Pal or Contrast Checker.
  • Use a sans serif font (such as Arial, Calibri, Tahoma) that is no smaller than size 14pt.
  • Provide alternate text for images and closed captioning for videos.
  • Any moving information that (1) starts automatically, (2) lasts more than five seconds, and (3) is presented in parallel with other content, must have a way for the user to pause, stop, or hide it.
  • Observe UConn's Social Media Best Practices.  Include alternate text for images or captioning for multimedia.

For more information about creating accessible events, visit the Event Planning page on UConn's Accessibility website.

References: WAI’s “How to Meet WCAG 2.0” Quick Reference Guide; Samra Ward’s compilation of “Tools for Color Contrast and Color Blindness”

Last modified September 26, 2018